Improving service quality, and performance through the in-depth understanding of user attitudes, experiences and need
In today’s competitive environment, government and commercials leaders alike must drive service quality and performance to ensure the highest level of customer satisfaction. An unsatisfied customer experience can lead to poor ratings, low adoption and potential scrutiny from public watch groups, and/or congressional oversight committees, ultimately damaging an organization’s reputation.
BruckEdwards’ provides a full suite of market research, survey, and customer outreach services to help our customers develop an in-depth understanding of user attitudes, experiences, wants, and needs in order to improve service quality, performance and customer satisfaction. We apply our direct and significant expertise with Section 508 and the Office of Management and Budget (OMB) approval processes to ensure that the surveys are compliant and that they solicit information from a diverse population. BruckEdwards offers the following services for market research, survey, and customer outreach:
- Survey Planning and Design—BruckEdwards provides consulting services in the planning, design and development of surveys and customer out-reach tools to help our customers select the appropriate device design that will minimize bias and maximize response and accuracy. We assist our customers with defining the sample population and developing the overall sampling strategy.
- Survey Management and Execution—BruckEdwards provides consulting services in the management and execution of surveys and customer out-reach tools to collect critical information from users groups regarding their attitudes, preferences, experiences and needs. Our approach ensures data integrity, confidentiality and maximizes data quality.
- Data Validation and Analysis— BruckEdwards performs in-depth statistical analysis to completely comprehend the meaning behind the data. We perform sample refinements and weighting adjustments to improve logical conclusions. Our expertise in data validation and analysis provides our customers with multi-dimensional views to improve understanding and facilitate more effective and efficient change agents.
- Survey Reports—BruckEdwards develops and delivers detailed reports documenting the results and highlighting critical findings. Our reports focus not just on the data obtained but also on the meaning of the data to the organization’s mission, goal and objectives and how these results impact and influence organizational strategy. We provide a multi-dimensional view at various levels tailored to the appropriate audience whether it’s the technical, program management, or executive level stakeholders.